So you just finished setting up your site and you’re worried about ways to drive organic traffic to your website? Well, it’s true building a massively successful website is a big deal, especially for beginners. In fact, succeeding as a business owner in modern times now requires hard work and the ability to be tech savvy.
Long gone are the days of traditional advertising methods like billboards and newspaper ads. Modern consumers use the Internet to find out more about a business before using their products or services.
Right now, investing in things like social media marketing, text optimization and Google AdWords campaigns is very important when trying to spread the message about your business.
As someone hoping to make your business stand out, one of your main strategies should be focused on increasing the amount of organic traffic going to your business website.
So what steps can you use as a beginner, to increase organic traffic to your website?
Read below the 5 simple ways any beginner can use to drive organic traffic to their website….
1. Know the Difference Between Good and Bad Links
Do you realize that nearly 89 percent of consumers will avoid recommending a certain business to friends and family if they have a bad online experience with the company in question?
Providing context in the content on your website is a vital part of providing users with a great experience. And the best way to do this is by putting both internal and external links in your content.
While having links in your web content is a good idea, you need to discern between good and bad links.
Getting backlinks from a website that is relevant to your industry is a must. You also need to make sure the link is from a higher-quality article and that it is marked as dofollow.
2. Write Blog Posts About Customer Problems and Questions
If you’re running a business, there’s a good chance clients and customers are already asking questions related to your business.
From ordinary business related questions like where to get the kind of products or services you offer to questions about how to make better use of the stuff you offer…
Most business owners receive loads of questions like these from consumers.
As a smart digital marketer, rather than ignoring these questions, you need to use them as materials to drive search engine traffic to your website, by turning them into blog content.
Making a detailed post answering one of these commonly asked questions can drive lots of organic traffic to your blog.
3. Contribute on Other Reputable Websites
If you love writing about the industry your business is based in, you should use this as a way to drive traffic to your website.
Reaching out to other websites that are based in your industry about guest posting opportunities is a great idea.
Often times, these website owners will allow you to put a link to your website in the article you contribute. Not only will this give you a quality backlink, it can also help you position yourself as a leader in your industry.
4. Don’t Forget About Optimizing Your Metadata
Another way to drive organic search traffic to your website as a beginner is by optimizing your meta data with relevant keywords.
One of the important things Google takes into account when ranking your website is the meta data and the keywords in the first paragraph of your content.
Your meta should feature information that coincides with a particular user’s search phrase.
The best way to achieve this is by using your primary keyword in the meta title and description. You should also focus on putting the primary keyword as the alt tag on any pictures used in the article.
5. Post Quality Content on a Consistent Basis
Providing your audience with quality content on a consistent basis is also a great way to increase organic traffic to your website.
The content you post should be relevant to your industry and engaging. Working with a professional content writer is a great way to ensure the content provided to your audience is high-quality.
Don’t Take on SEO Alone
Most business owners fail to realize how hard increasing their search engine ranking can be. Instead of taking on this complicated process alone, you should hire an experienced marketing professional to lend a hand.